Larry Weidman Reading Material

~ Friday, January 14 ~
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comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads - comScore, Inc Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks Research Underscores the Importance of View-Through Metrics for Evaluating Display Ad Performance

comScore and Starcom USA Release Updated “Natural Born Clickers” Study Showing 50 Percent Drop in Number of U.S. Internet Users Who Click on Display Ads - comScore, Inc

Only 8 Percent of Internet Users Now Account for 85 Percent of all Clicks

Research Underscores the Importance of View-Through Metrics for Evaluating Display Ad Performance